Effectuation workshop at Vlerick School

On 7 and 8 December 2009, IMD and Vlerick Leuven Gent Management School invite scholars and instructors from across Europe to come to Ghent, Belgium to share their experience, learn from colleagues and co-create the future delivery of effectuation for aspiring entrepreneurs.

Effectuation is a logic of entrepreneurial expertise, developed from a cognitive science based study of 27 founders of companies ranging in size from $200 million to $6.5 billion. Effectuation articulates a dynamic and interactive process of creating new artifacts in the world.  Effectual reasoning is a type of human problem solving that takes the future as fundamentally unpredictable, yet controllable through human action; the environment as constructible through choice; and goals as negotiated residuals of stakeholder commitments rather than as pre-existent preference orderings (Source: www.effectuation.org).

The workshop is run by Stuart Read, from IMD, and Miguel Meuleman and Jan Lepoutre, from Vlerick.

The workshop is organized with the support of Flanders DC.