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Effectuation workshop at Vlerick School

On 7 and 8 December 2009, IMD and Vlerick Leuven Gent Management School invite scholars and instructors from across Europe to come to Ghent, Belgium to share their experience, learn from colleagues and co-create the future delivery of effectuation for aspiring entrepreneurs.

Effectuation is a logic of entrepreneurial expertise, developed from a cognitive science based study of 27 founders of companies ranging in size from $200 million to $6.5 billion. Effectuation articulates a dynamic and interactive process of creating new artifacts in the world.  Effectual reasoning is a type of human problem solving that takes the future as fundamentally unpredictable, yet controllable through human action; the environment as constructible through choice; and goals as negotiated residuals of stakeholder commitments rather than as pre-existent preference orderings (Source: www.effectuation.org).

The workshop is run by Stuart Read, from IMD, and Miguel Meuleman and Jan Lepoutre, from Vlerick.

The workshop is organized with the support of Flanders DC.

Posted by Philippe Silberzahn on November 26, 2009 at 07:35 AM in Event | Permalink


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